To make sound decisions about food and farming — from consumer decisions about food to public policies that will determine the future of our food system — it is essential to be able to separate industry spin from science and PR campaigns from public education. But today, with the industrial food sector spending hundreds of millions of dollars every year on front groups, third-party messengers, social media campaigns and other covert marketing tactics to spin the story of food, it is increasingly difficult to sort truth from fiction.

The evidence also shows that the public’s demand for organic and non-GMO food, and support for sustainable farmers and sound food policies, continues to grow. However, if industry-sponsored misinformation and covert communications is left unchecked, it may become increasingly difficult to maintain market momentum toward healthier food and build public support for policies that incentivize sustainable food and farming systems.